The affordable, self-serve alternative to Gupshup
Gupshup is powerful messaging infrastructure — but you (or a developer) still build the AI, the flows and the CRM on top. Agastya is the finished product: an AI support team + built-in CRM on your existing WhatsApp number, live in minutes, no code.
Agastya turns your existing WhatsApp number into an AI support team + CRM — live in minutes, no code.
Agastya vs Gupshup
An honest, side-by-side comparison
Both are capable — they're built for different buyers. Gupshup is made for large enterprises; Agastya is made for the small and mid-size businesses they price out.
| Dimension | Agastya | Gupshup |
|---|---|---|
| Time to go live | Minutes. Connect your WhatsApp number, paste one line of code, and you're answering customers today. | You provision API access, then build (or hire someone to build) the bot, the flows and the CRM on top before it does real work. |
| Setup model | Fully self-serve. Sign up and configure it yourself — no sales call required to start. | Developer/platform model — Gupshup provides the messaging rails; the AI agent and CRM are yours to assemble. |
| Your phone number | Keep the WhatsApp number you already publish. No new number, no porting, no migration. | WhatsApp Business API number is set up through their onboarding; the AI layer is not included. |
| Pricing | Transparent, published plans built for SMB budgets — you can see the price and start today. | Usage/message-based pricing plus whatever you spend building and running the bot on top; advanced needs are sales-quoted. |
| Indian languages | 20+ Indian languages included on every plan, out of the box. | Multilingual too, but configured as part of an enterprise deployment. |
| Agentic actions | Books, takes orders, raises tickets and sends payment links — built in from day one. | Not out of the box — actions like booking, orders, tickets and payment links are yours to build on the API. |
| Built-in CRM | Every conversation becomes a contact and lead in a built-in WhatsApp CRM — no extra tool to buy. | No built-in support CRM — you connect or build your own on top of the messaging APIs. |
| Channels | WhatsApp + website chat, including customer voice notes (transcribed & understood). | Very broad messaging/CPaaS channel reach (WhatsApp, SMS, RCS and more) — infrastructure, not a finished agent. |
| Best fit | SMBs and lean teams that want to be live this week — without a project. | Developers, large senders and teams that want messaging rails to build on. |
Comparison reflects public positioning as of 2026. Agastya is WhatsApp + website chat (text and voice notes) — it does not make outbound human-sounding phone calls.
Where Gupshup shines
Gupshup is genuinely strong as messaging infrastructure: WhatsApp Business API access, very broad channel reach and high-volume message delivery for developers and large senders.
If that's you — a large enterprise with a dedicated team, budget and a rollout timeline — Gupshupis a strong choice. If you're a smaller, faster-moving business, keep reading.
Live in minutes, not weeks
No implementation team, no procurement. Connect your WhatsApp number and paste one line of code — you're answering customers today.
Transparent, SMB pricing
Published plans you can see and start on today — not a sales-gated ₹lakhs+/year enterprise quote.
Built for who they price out
SMBs that want a working AI support agent and CRM — not an API and a build project. If you don't have developers to assemble a bot on top of a messaging platform, Agastya is ready to use out of the box.
How you go live
Three steps — on the number you already use
- 1
Connect your existing WhatsApp number
Keep the WhatsApp Business number you already publish. No new number, no porting, no migration project.
- 2
Add website chat with one line of code
Agastya learns your business from your website and knowledge, then you drop one
<script>tag on your site for live website chat. That's it. - 3
It answers, acts and captures every lead
Agastya replies in the customer's language, books/orders/raises tickets/sends payment links, and saves every conversation to your built-in CRM.
<!-- Paste before </body> -->
<script src="https://agastya.cloud/widget.js" data-clinic-id="your-id"></script>
That's the real snippet — live website chat in one line. Prefer done-for-you? We'll set it all up for you.
Questions
Agastya vs Gupshup — your questions
Is Agastya an alternative to Gupshup?+
Do I need a developer to use Agastya like I would with Gupshup?+
What is Gupshup genuinely better for?+
Does Agastya include the WhatsApp AI, or just the messaging?+
Compare Agastya with other platforms
See why SMBs pick Agastya over Gupshup
Get a live demo on WhatsApp built from your own website — then start on your own number in minutes. No implementation team, no lock-in.